John Taveras

I turn messy data into decisions insights tools sales material
that move the business.

With 20 years working in large, data-rich organizations, I help teams make sense of complexity, translating data into insights, tools and decisions that improve real business outcomes.

Companies call me when ...

... they havelost trust in data

"I keep asking the same questions quarter after quarter and still not getting clear answers."

"Different dashboards show different numbers, and no one can explain which one is 'right'."

... they're stuck and indecisive

"The business is underperforming, and we have a thousand levers we can pull... but we don't know which ones to prioritize."

"We have a bunch of fancy reports and dashboards but decision-making is slow or has not improved."

... the team is busy but progress is slow

"My teams spend hours and hours stringing together reports, pulling different pieces from different systems. But they still can't answer the "why" questions."

"My analytics team is busy and reactive, but nothing ever quite feels finished or trusted."

... they're ready to scale with data insights

"Our B2B sellers are in market with outdated pitch decks. The business is thirsty for new insights and narratives that drive sales."

"The business is growing and we're moving quickly, but I'm afraid we haven't established a solid data foundation."

I bring consistency, insight and direction

My work with clients typically involves one or more of the following:

Setting the foundation

  • Data pipelines that ensure consistency
  • Define key metrics in alignment with business goals
  • Empower business teams to "geek out" with clean, reliable data

Extracting value from data

  • Communicate deep insights without the fluff or technical lingo
  • Employ advanced analytics and predictive modeling to drive operational efficiency
  • Provide intuitive and action-oriented dashboards to business leaders

Advisory & leadership

  • Develop broader data strategy from hiring to execution
  • Translate business questions into durable data work
  • Build cross-functional bridges to turn data teams into

My work is remote, hands-on, and outcome-focused.

John Taveras

About me

I spent 20 years in large organizations before venturing off as an independent analytics consultant and fractional leader. I bring a wealth of experience across industries to bring clarity and direction to business teams.

As a published author, I have upskilled thousands of analysts around the world, with a gentle introduction to R programming for data analytics. I'm tool-agnostic and work across the full analytics stack, from raw data to presentation.

Let's talk

If any of the above resonates with you, let's talk. Give me context and help me understand the problems you/your company are facing. From there we can set some goals and target outcomes. It's a direct collaboration; no layers, no handoffs.

Send a message

I usually respond within 1–2 business days.